010: Storytelling Series: Character Transformation

<p><span style="font-weight: 400;">The only thing that matters in a good story is what happens to the character. How does the main character respond to the events? How do the events change the character? We often assume the story is about the plot but it’s really about the protagonist that people connect with, not the events. You’ve got a story, tell it well.</span></p> <p> </p> <p><span style="font-weight: 400;">Today’s episode dives into a linguistic perspective on how to use the best words to show the transformation of your character. In our brand stories, we need to take our readers from the before state into the desired after state. How do we transform someone in a few hundred words or less? How do we write the transformation in a way that draws in our readers so we go beyond just telling a story and we sell products? Listen to today’s episode to hear about the 3 easiest story types: </span></p> <p> </p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Originstories</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Childhood stories     </span></li> <li><span style="font-weight: 400;">Never again stories</span><span style="font-weight: 400;">                                                                                                                                                                                        </span></li> </ul> <p><span style="font-weight: 400;">It’s the transformation in stories that draws prospects in. Ask yourself: “What are the transformation moments that connect with my audience?” and “How can I take the motives and goals of my audience and work that into my story?”</span></p> <p> </p> <p><strong>What To Look For In This Episode:</strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:07:10] Brief summary of The Edible Woman.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:18:05] Example of an origin story.</span></li> <li style="font-weight: 400;"><span style= "font-weig