010: Pushing Past Barriers to Reach Your Potential

Eddie Maalouf is an entrepreneur and marketer at brilliantmarketers.com  Eddie’s Personal Story  In college, Eddie would skip classes and go out start his own businesses on the side. He always had the idea of starting his own business. Once he graduated college, he worked for a fitness company and became the number one salesman. But once he realized he had reached the top spot, he decided to quit his job and work for his father for a flat rate plus 20% of any revenue increases in his father’s business. During that time, Eddie realized like the wonders that marketing actually does for a business. Since then he expanded by starting a team and building an agency.   How To Push Past Barriers and LimitsEddie sees three challenges that are common to most businesses. The first challenge is when people are making money, and they're often self employed, and they don't want to hire. They want to see how much they can make without having to hire someone. But then there comes a point where you need to hire someone.  In some cases, there are people that are ineffective in their company, that aren't doing the job. When you fire them, you notice that your efficiency as a company still stays the same. Eddie says, “I'd rather own half of a watermelon than an entire grape.” This is why mindset is so important when looking at a business. In order to get to that kind of watermelon point, you have to build the team around you to take care of other things. The second challenge is marketing. Eddie says the biggest growth in every business that he has seen comes from a really good marketing campaign. So that is usually the bottleneck. And when that campaign works well, it often leads back to the first challenge with hiring.  The third challenge is that owners need to invest in themselves and their own mindset and personal development.  For example, if all someone’s friends make $10,000 a month and they make 20,000 a month they think they're a success. But you know, if you actually said t