009: Using Blood Labs to Grow Your Practice with Virginia Irby

<p>Without education, you can’t expect to position yourself for success. This is especially true when it comes to lab work - a field where so many patients take their results to Google, misinterpret their data, and fail to shape the trajectory of their health in a productive and positive way. When patients can’t make sense of their results, they overreact, adopt unsafe practices, and rarely set themselves up for good long-term outcomes.</p> <p>However, as healthcare providers, we can give our patients the power to deeply understand what lab results really mean - and use this skill to grow our businesses.</p> <p>Dr. Virginia Irby has been doing just that for the last 13 years. Her practice is focused on nutrition, and she has a remarkable gift for helping her patients understand their labs better than their primary care providers. Today, she joins the podcast to walk me through how she uses a free lab consultation to bring new patients into her practice with a 100% conversion rate, the role labs play in follow up appointments and progress tracking, and why her proven methodology keeps patients coming back.</p> <p><strong>Gold Nuggets</strong></p> <ul> <li>How to provide massive amounts of value and win patients during a complimentary, 15-minute assessment of their lab results.</li> <li>Why so-called “acceptable ranges” are so flexible - and how to help educate patients about this.</li> <li>How blood labs can be incorporated effectively into virtually any practice.</li> <li>Why Virginia spends lots of time in her consults, either virtually or in-person, making drawings to simplify complicated concepts.</li> <li>Why Virginia is not big on testing, why she almost always knows the answer before she orders a lab test, and her protocol for testing based on patient age.</li> </ul> <p><span style="font-weight: 400;"><span style= "font-size: 14pt;"><strong>Get Today's Show Notes</strong></span></span></p> <p>To get access to today's show notes, including a transcript & links to all the resources mentioned, visit <a href= "