006: Identifying and Implementing Today’s Trends to Build Need-to-Have Brands with Katherine Power

<p><span style="font-weight: 400;">Katherine Power is a fashion and beauty supernova with an uncanny ability to “find the white space” in saturated markets, and an uncanny ear-to-the-ground for trend and consumer feedback. Launching successful concepts from fashion (WhoWhatWear), to beauty products (Versed, Merit), to wine (Avaline) - all while raising a newborn - Katherine has done it all.  </span></p> <p><span style="font-weight: 400;">A member of</span> <em><span style="font-weight: 400;">Forbes’</span></em> <span style="font-weight: 400;">40 under 40, and an adviser for Los Angeles non-profit Baby2Baby, Katherine’s approach is a masterclass in turning passions into a personal roadmap for a well-rounded, well-considered version of success.</span></p> <p><strong>EPISODE SUMMARY:</strong></p> <p><strong>2:54</strong> <span style="font-weight: 400;">- How Katherine and Tracy met</span></p> <p><strong>5:26</strong> <span style="font-weight: 400;">- Starting her entrepreneurial journey</span></p> <p><strong>10:00</strong> <span style="font-weight: 400;">- How she supported herself when she was just getting started</span></p> <p><strong>12:45</strong> <span style="font-weight: 400;">- On being an entrepreneur</span></p> <p><strong>13:49</strong> <span style="font-weight: 400;">- The companies Katherine has founded</span></p> <p><strong>18:03</strong> <span style="font-weight: 400;">- The role digital media plays in her business</span></p> <p><strong>18:55</strong> <span style="font-weight: 400;">- All about Avaline Organic Wines</span></p> <p><strong>22:46</strong> <span style="font-weight: 400;">- Her latest brand, Merit, is just coming to market</span></p> <p><strong>26:16</strong> <span style="font-weight: 400;">- Managing home-life with four businesses and a family </span></p> <p><strong>32:22</strong> <span style="font-weight: 400;">- Navigating success and a newborn</span></p> <p><strong>38:01</strong> <span style="font-weight: 400;">- Childbirth, C-section, and choice </span></p> <p><strong>40:41</strong> <sp