002 - Selling without a big audience with Olicorno

<p><span style="font-size: 10pt;"><span style= "font-weight: 400;">How can I sell my work without going through galleries? I don’t have many followers and I don’t think they can afford my work. </span></span></p> <p><span style="font-weight: 400; font-size: 10pt;">Montréal artist Olicorno joins Catherine today to talk about building a social media audience and attracting clients — even when you don’t believe your clients are following you or can afford your work. An entirely self-taught artist, Oli started out in Business Administration and became a full-time artist 7 years ago. His work can now be found in clients’ homes across the globe. He shares the methods he uses to transform followers into clients, his guiding business philosophy, and the important mindset shifts he’s made over time.</span></p> <p><span style="font-size: 10pt;"><strong>Conversation Highlights:</strong></span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400; font-size: 10pt;">How small successes and wins over time added up to a healthy full-time art business;</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400; font-size: 10pt;">The social media post formula he uses to engage followers; </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400; font-size: 10pt;">Why artists shouldn’t assume their followers can’t afford their work; and</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400; font-size: 10pt;">His philosophy on risk-taking and why you should push yourself out of your comfort zone.</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Links and resources:</strong></span></p> <p><span style="font-size: 10pt;"><span style= "font-weight: 400;">For more about</span> <span style= "font-weight: 400;">Olicorno</span><span style= "font-weight: 400;">: </span></span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400; font-size: 10pt;">Instagram: <a href= "https://www.instagram.com/olicorno/">@OliCorno</a></span></li> <li style="font-we