Why storytelling helps grow businesses with Lea Tierney Copywriter and Messaging Mentor

<p>This week I speak to Lea Tierney who is a Messaging Mentor and Copywriter for heart-led businesses.</p> <p>Our Podcast chat is about the importance of storytelling for business.</p> <p>Here is an interesting stat from google </p> <p>53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.</p> <p><strong>Storytelling </strong></p> <ul> <li>It takes time, consistency and share your experience</li> <li>You story should be aligned on all site and social media , a clear consistent message.</li> <li>Remember on different sites we can have a different mindset which will affect how we perceive a story.</li> <li>Why tell your story , how it can be told to attract customers </li> <li>Story&#39;s to start conversations how your product or service can help.</li> <li>Curiosity<strong> </strong>and emotions to help us remember stories.</li> <li>Answer the question why are you interesting</li> <li>Write the story from the perspective what&#39;s in it for me.</li> <li>We chat about how to write a story to hold a readers attention.</li> <li>How to help the reader focus and not be overwhelmed.</li> <li>Keep your story simple beginning middle and end.</li> <li>What action do you want your readers to take.</li> <li>What is your mission vision?</li> <li>What do you want to active and how?</li> <li>What mission or vision do you want to achieve and how?</li> <li>Tell us about transformation</li> <li>How to write quality copy?</li> <li>Use your unique voice , we all have our own story</li> </ul> <p><strong>Writers block</strong></p> <ul> <li>Think about who are your targeted audience</li> <li>Who are your idea clients </li> <li>What is your mission statement</li> <li>What are the challenges of your ideal audience</li> <li>What are your audience challenges/ problems?</li> </ul> <p><strong>Recommendations with Storytelling</strong></p> <ul> <li>When you feel stuck ask for help</li> <li>Keep things simple for your targeted market</li>