What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179

<p>In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to read the blog—but compelling enough to share it, too!</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>What Type of Content Should You Create When You Can Only Blog 1x a Week?</em></li> <li>00:39 – Neil was using <a href= "https://www.quicksprout.com">Quick Sprout</a>, just once a week</li> <li>01:38 – You want to produce something that stands out and makes people want to link</li> <li>01:49 – First, figure out who are you targeting and how you can help them <ul> <li>02:00 – <a href="https://www.kissmetrics.com">Kissmetrics</a> targets marketers</li> </ul> </li> <li>02:10 – Second, who are your ideal customers?</li> <li>02:55 – Your content should be very specific</li> <li>03:25 – Companies are looking at more detailed metrics</li> <li>03:42 – Blogs should be actionable and thorough</li> <li>04:00 – <a href="https://www.groovehq.com/">Groove HQ</a> is a good example of a growing blog</li> <li>05:08 – <a href="https://www.helpscout.net/">Help Scout</a> blog posts are in-depth and well done, ranking 1 and 2 on Google</li> <li>05:56 – Be specific and don’t go for volume; go for relevancy and helpfulness</li> <li>06:10 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Produce a blog post that stands out and that people want to share through linking.</li> <li>Know your target and ideal customers and provide content that is helpful to them.</li> <li>The KEY is to be relevant towards the right people.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short review.</li> </ul> <p><span style="font-size: 10pt;"><strong>Connect with us:</strong></span></p> <u