What Is Product-Led Growth? The Whats, Hows, and Whys with Kyle Poyar

<p><strong>Kyle Poyar</strong> is a product-led growth expert who worked for <a href="https://www.simon-kucher.com/en">Simon-Kucher & Partners</a> for six years where he was a consultant, senior consultant and manager, and director. Currently, he is the operating partner of <a href= "https://openviewpartners.com/">OpenView</a>, a firm that helps build software companies into market leaders by helping them hire the best talents, acquire and retrain the right customers, and partner with industry leaders so that they can dominate their markets.</p> <p>In this episode, Kyle talks us through the details of product-led growth and how it became popular in the recent years. He also shares some tips on how to make it work on businesses in certain industries.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Learn the definition of Product-Led Growth</li> <li>Find out if Product-Led Growth model is suitable for your business</li> <li>Learn how to shift from Sales-led model to Product-led model</li> </ul> <p><strong> </strong></p> <p align="center"><strong>“With the reverse trial, your customers land in a premium version of your product, have a time-limited period that they can access it, and then they can either convert and essentially purchase, or they can keep using a free version of the product. What ends up happening is you get the best of both worlds between freemium and free trial, and so you don't actually have to choose between the two”</strong></p> <p align="center">– <em>Kyle Poyar</em></p> <p><strong> </strong></p> <p><strong>Topics Covered:</strong></p> <p>01:17 – How Kyle got into pricing</p> <p>03:04 – More than just about numbers pricing has qualitative aspects as well</p> <p>04:12 – What is product-led growth?</p> <p>06:50 – Product-led growth is more than just prioritizing product over sales and marketing people</p> <p>08:17 – Most companies strategized product-led growth from scratch until it was standardized</p> <p>10:04 – Can companies do freemium that is not produ