Use proactive public relations and strategic social media to increase visibility with Allie Martin

<h2>Proactive public relations and strategic social media can help you increase visibility, which will help attract more ideal clients.</h2> <p>Many entrepreneurs want to increase visibility because they struggle with being found online by their ideal clients. Fear is often the leading culprit holding people back from being forward-facing in their business. However, being visible, which is very specific to individuals, can make a significant difference in the level and rate at which you attract your soulmate clients. Think of it like a magnet. Your energy is going to attract the energy of the person who needs your help. But only if you are visible for them to find you.</p> <p>Entrepreneurs often attract people that are not a good fit, not their soulmate clients. Because they want to achieve success, they take on clients even though they are not ideal. The result is that they become frustrated. This happens because people aren't visible in a way that attracts their soulmate clients.</p> <p>Think of it like a magnet. Your energy attracts someone with a need, the other side of the magnet. When you are present as your authentic self and are visible to your potential clients, you will attract them.</p> <h5>Parasocial relationships</h5> <p>It is a scientific fact that when we show up with our face, we are able to build trust with the customers we want to work with. Parasocial relationships are when a person, a media user, engages with a media persona. This can happen with influencers, media personnel, celebrities, and even entrepreneurs. Learn more about how visibility influences parasocial relationships <a href= "https://www.verywellmind.com/what-is-a-parasocial-relationship-5210770" target="_blank" rel="noopener">here</a>.</p> <p>When we show our face online and explain what we do and talk about the problem we solve, our ideal customers who have the need we can solve, begin to trust us. An instant connection can be formed. Similarly, you can think of this as a trust-building exercise.</p> <h3>Instead of shying away f