Turning email subscribers into sales with Rob and Kennedy

Today’s episode of the podcast is an interview with the brilliant Rob and Kennedy who are the creators of Response Suite and complete email marketing gurus! We talk all about email marketing, giving value to your list, training your audience, and how to send DAILY emails to your list.   KEY TAKEAWAYS COVERED IN THE PODCAST   The best way to become good at something is to do it more often! If all we ever do with email is promote to people, there is no good reason for them to open your emails (unless they are in that moment of want to buy). There needs to be value in emails to give people reason to open. You should enjoy and value sending emails, and your list will enjoy and value receiving them. If your emails are sporadic, it feels random. Show up more often and be in as many places as possible. Email marketing doesn’t replace social media but you can repurpose your content via email too. Aim for every email to have at least two pieces of value and one offer in it. Tell a story, give them a lesson/moral from the story then make an offer. Telling your audience about your life will build rapport and engagement. An email subscriber doesn’t know if they are in a campaign or your broadcast emails. People just want you to show up when you say you’re going to. The minute you start to email more regularly, you will have more engagement. When you hit send on your email marketing platform, all the other email systems know what your open rate and engagement rate is. Then they have the ability to move you down in priority. The people who are not opening your emails are critically damaging your ability to deliver emails to those who do want to receive. If people on your list are not engaging, they are not getting the value from your emails and you are not getting any sales from them, so they need to be removed from your list. Click tracking in your emails is very important as this is accurate. We have to train people to interact with our emails. There should be