Turning B2B Into B2C by Focusing on the Needs of the Individual - Sales & Marketing Summit

<p>Kaylee Nix talks to Forward Air’s Sylvia Cintron about adjusting your marketing strategy to make it flexible for a variety for audiences and how that can boost your business strategy. </p><p><a href="https://podcasts.apple.com/us/podcast/freightcasts/id1485144537">Follow FreightWaves on Apple Podcasts</a></p><p><a href="https://open.spotify.com/show/02zkUOTINAEXzGpEYPdgnT?si=5sliKq0zSrq6pqr-fGkF3w">Follow FreightWaves on Spotify</a></p><p><a href="https://www.freightwaves.com/podcasts">More FreightWaves Podcasts</a></p><p><a href="https://live.freightwaves.com/">Join the Sales & Marketing Summit</a></p>