Trailer for #416: How to Successfully Rebrand Your Business - with Molten's James Clarke

<div class="clickup-table-view clickup-table-view_wide"> <div class="clickup-table-view clickup-table-view_wide"> <table class="clickup-table"> <tbody> <tr data-row="row-mkzvz1"> <td colspan="1" rowspan="1" data-row="row-mkzvz1" data-cell= "cell-sifmpd"> <div class="qlbt-cell-line" data-row="row-mkzvz1" data-cell= "cell-sifmpd" data-rowspan="1" data-colspan="1" data-block-id= "block-2a58d5ff-468a-450e-9b59-f5189327283e">Welcome to the trailer for Episode #416: How to Successfully Rebrand Your Business, with James Clarke, Marketing Director of Molten, Europe's largest listed technology venture capital firm.</div> <div class="qlbt-cell-line" data-row="row-mkzvz1" data-cell= "cell-sifmpd" data-rowspan="1" data-colspan="1" data-block-id= "block-5b10b4d5-5969-49e0-8a0d-7c741a8330ac"> </div> <div class="qlbt-cell-line" data-row="row-mkzvz1" data-cell= "cell-sifmpd" data-rowspan="1" data-colspan="1" data-block-id= "block-72899e79-f77a-4d04-bd69-68dd331b75f4">In this Wednesday's episode, James and I will be talking about how to rebrand your business effectively.</div> <div class="qlbt-cell-line" data-row="row-mkzvz1" data-cell= "cell-sifmpd" data-rowspan="1" data-colspan="1" data-block-id= "block-34738b9d-3db8-4ec8-b283-8c165cf3e864">Here are some highlights:</div> <ul> <li>In marketing, you have to try and capture the mood within the company and bring that forth because ultimately, brand is an expression of the people working from within.</li> <li>Your brand is your way of communicating to your audience about your goals and ambitions.</li> <li>Any brand changes is always a risk. But as with anything, there is opportunity within that risk. There is opportunity in recognising where the brand and where the company has changed and evolved and to have a brand that reflects that.</li> </ul> <div class="qlbt-cell-line" data-row="row-mkzvz1" data-cell= "cell-sifmpd" data-rowspan="1" data-colspan="1" data-block-id= "block-e7c8b4ec-7361-45c3-9baf-42fc4bd6132d">Sponsored by <a class= "ql-link" href="https://freshbooks.com/JUSTDOIT