Top 5 - Chris Pew of TREW Gear

<p>Most big brands start with a big idea. But when you’re establishing your business, thinking too big holds you back and turns into procrastination. </p> <p>Your business success could start as simply as an idea for better ski gear and a factory in some guy’s garage. </p> <p>At least that’s how it was for Chris Pew of TREW Gear. Chris is here to tell you the story of how to build your business from an idea to a successful brand. </p> <p>In this episode you'll discover how to build a lucrative business from scratch with nothing but a simple idea and some courage. </p> <p>Listen now! </p> <p><strong>Show highlights include:</strong></p> <ul> <li>The “Frankenstein's monster” method that lets you design a killer product without any experience (5:21) </li> <li>How to find your first production factory, even if you think everybody will knock you back because you are too small (7:10) </li> <li>Why the fastest way to develop a high-selling product is to drive across country for weeks on end (9:31) </li> <li>The “hot, medium, mild” strategy that will have retailers begging to put your apparel line in their store window (11:23) </li> <li>Create a cult following around your brand by pivoting into a 21st century retail model (12:18) </li> <li>Sell to your online store’s “on the fence” customers by telling them about the “living room dressing room” (20:57)</li> </ul>