The Truth about Long-form Articles, Personal vs Corporate Brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)

<p>In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an 'identity layer,' which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.</p> <p> </p> <p>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>!</p> <p> </p> <p>Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) </p> <p> </p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li aria-level="1"><strong>(00:00) </strong>Today’s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)</li> <li aria-level="1"><strong>(01:25)</strong><strong> </strong>Analysis of article length and backlink generation</li> <li aria-level="1"><strong>(03:40)</strong><strong> </strong>Adaptation to changing content trends and the influence of TikTok</li> <li aria-level="1"><strong>(05:24)</strong> Introduction to the concept of brandformance</li> <li aria-level="1"><strong>(06:05)</strong> Utilizing brandformance to drive conversions</li> <li aria-level="1"><strong>(07:25)</strong> Comparison of personal brand vs. corporate brand effectiveness</li> <li aria-level="1"><strong>(09:13)</strong> Personal brand's impact on revenue generation</li> <li aria-level="1"><strong>(09:36)</strong> Importance of corporate brand for consumer and B2B companies</li> <li aria-level="1"><strong>(09:51)</strong> Example of Elf Beauty vs. Kylie Cosmetics</li> <li ari