The Tenacity You Need for Brand Innovation w/ Theodor Arhio of TBWA

<p>Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.”</p> <p></p> <p>If you want to innovate, you need the tenacity to bounce back from every “no” with another solution.</p> <p></p> <p>Today’s guest, <a href="https://www.linkedin.com/in/theodorarhio" target="_self">Theodor Arhio</a> , Executive Director of Innovation at <a href="https://www.tbwachiatdayla.com/" target="_self">TBWA Chiat Day Los Angeles</a> , is someone with the kind of tenacity to start an ad-agency sitcom where each episode created a real campaign for a real brand client.</p> <p></p> <p>In this episode, we discuss:</p> <p>-Theodor’s innovative ad-agency sitcom&nbsp;</p> <p>-Why mistakes aren’t the enemy, doing nothing is</p> <p>-How to balance the need for diverse input with leadership</p> <p></p> <p>Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.&nbsp;</p> <p></p>