The Psychology of Influence, Part 2 #269

<blockquote> <p style="text-align: center;"><strong>“If you have the right heart and the right motives, and you go about this the right way, you will be a person of influence. You will become a master of influence.”</strong> <strong>–</strong> <strong>Brian Buffini</strong></p> </blockquote> <p>The art of persuasion can be a powerful force for good, but it must be done for the right reasons and in the right way. In this episode, inspired by Robert Cialdini’s classic bestseller “Influence: The Psychology of Persuasion,” Brian shares three more principles of influence and persuasion. Topics discussed include: why it’s important to slow down and break bread with people, why actions speak louder than words and why you must lead yourself before you can lead others.</p> <p> </p> <p><strong>YOU WILL LEARN:</strong></p> <ul> <li>Why the likeability factor is so important.</li> <li>How to be an effective leader.</li> <li>Why the principle of scarcity must be authentic.</li> </ul> <p> </p> <p><strong>MENTIONED IN THIS EPISODE:</strong></p> <p>“<a href= "https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X/ref=sr_1_2?dchild=1&keywords=the+power+of+influence&qid=1615484334&sr=8-2">Influence: The Psychology of Persuasion</a>,” by Robert Cialdini</p> <p>Episode 267, <a href= "https://www.thebrianbuffinishow.com/the-power-of-who-an-interview-with-bob-beaudine-267/"> <em>The Power of WHO – an Interview with Bob Beaudine</em></a></p> <p>Episode 227, <a href= "https://www.thebrianbuffinishow.com/the-leaders-edge-227/"><em>The Leader’s Edge</em></a></p> <p>“<a href= "https://www.amazon.com/Love-Killer-App-Business-Influence/dp/1400046831/ref=sr_1_1?dchild=1&keywords=love+is+a+killer+app&qid=1615404253&sr=8-1">Love is the Killer App</a>,” by Tim Sanders</p> <p>“<a href= "https://www.amazon.com/Emotional-Intelligence-2-0-Travis-Bradberry/dp/0974320625/ref=sr_1_1?dchild=1&keywords=emotional+intelligence+2.0&qid=1615404342&sr=8-1">Emotional Intelligence 2.0</a>,” by Travis Bradberry</p> <p><a href= "http