The Power of Evoking Emotions in Sales | Successful Life

<p>The Power of Evoking Emotions in Sales</p> <p>Emotions play a significant role when it comes to buying. Have you ever<br /> bought an expensive item just because you have some attachment to the<br /> brand? In Sales, learning to evoke emotions is essential. It would be best if you<br /> learned how to make your target audience feel you understand their emotions.<br /> The other day, I met with someone who had accepted my consulting proposal.<br /> As we went through the proposal, she was okay until we got to terms of<br /> payment. I noticed that her face went from looking upright to facing down, and<br /> I knew there was a problem with that part. I did my best to get to the bottom<br /> of the matter, which made her feel emotionally heard and gave her the<br /> confidence necessary to move on with the proposal emotionally heard.<br /> Active listening and mirror words are two amazing ways that you can use to<br /> make the other person feel heard. When having a conversation with anyone,<br /> the best thing you can do is listen to them attentively. This makes the other<br /> party feel heard. Mirror their last three to five words make them know you<br /> were paying attention.<br /> In this episode, I will share some tips on how you can evoke emotions in sales<br /> that will help you get better in sales. Listen in and learn.<br /> Key Talking Points of the Episode:<br /> [02:18] My last week&#39;s meltdown<br /> [05:41] The power of evoking emotions in sales<br /> [07:35] Active listening</p> <p>[08:40] Mirroring words<br /> [09:58] My 2009 story<br /> Magical Quotes from the Episode:<br /> &quot;Don&#39;t go into business with people that are not smarter than you.&quot;<br /> &quot;I&#39;m really good at evoking an emotion. That&#39;s what you got to do, you got to<br /> evoke some sort of emotion because we buy emotionally.&quot;<br /> &quot;If I could get to how they&#39;re feeling. They&#39;re going to understand that I<br /> understand how they feel. Therefore, they&#39;re going to move forward.&quot;<