The Importance of User Interviews and Customer Research, with Keerthi Hoback, Senior Director of Product Management, Major League Baseball

<p><span style="font-weight: 400;">There are few things that can make a bigger impact on the ultimate success of a product than a true, deep understanding of customer needs. Without this understanding of customers, their problems, situations, environments, needs, it is really just a matter of luck if we end up with a successful product. This episode features Keerthi Hoback, Senior Director of Product Management at Major League Baseball, discussing</span> <span style="font-weight: 400;">the importance of user interviews and customer research in order to set that foundation of customer awareness.</span></p>