The Human Side of Innovation: The Power of People in Love with People

<p>Mauro Porcini is PepsiCo’s first ever Chief Design Officer. He joined the food & beverage corporation in 2012 and in said role, he is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, Bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media. He leads teams based in New York City, Purchase, Dallas, Chicago, Los Angeles, Orlando, Miami, London, Dublin, Moscow, Il Cairo, New Delhi, Shanghai, Bangkok, Mexico City, Sao Paulo, and Cape Town. </p><p>Mauro is the host of his own successful video podcast “In your shoes - with Mauro Porcini” on Apple Podcasts, Spotify, and YouTube, where he interviews inspiring personalities from the creative community worldwide. Since 2020, he has been a presenter and judge on the TV show “New York by Design” and “America by Design”, airing on CBS and Amazon Prime Video. In 2021 his first book was published, in Italian: “L’età dell’eccellenza – Come innovazione e creatività possono costruire un mondo migliore” (Il Saggiatore). His first book in English, “The Human Side of Innovation. The Power of People in Love with People” (Berrett-Koehler), focusing on innovation, design, and leadership, launched in October 2022.</p><p>Prior to joining PepsiCo, Mauro served as the first ever Chief Design Officer at 3M, where his mission was to build and nurture a design-sensitive culture in a technology-driven global corporation. His teams, based in the U.S., Italy, China, and Japan, won many of the world’s most prestigious design and innovation awards. Mauro began his professional career at Philips Design and then created his own design firm, Wisemad Srl, in Italy with the celebrated entertainment pr