The Business of Barstool's Cyber Monday Telethon

Erika sits down with Alex Rosenthal, Barstool's SVP of Commerce to talk about the merchandising business and how important Black Friday & Cyber Monday are to the company. We also have a behind the scenes look at what it takes to pull of our annual Cyber Monday Telethon. Erika runs through headlines and answers your questions with special guests and gives adulting tips on her favorite go-to holiday gifts. (00:00:00) Intro (00:01:57) Headlines (feat. Eddie) (00:17:45) Q&A (feat. Tiko & Patric Texas) (00:25:04) Cyber Monday (00:32:33) Alex Rosenthal (00:51:20) Adulting