The art of marketing people over product with Holly Enneking at Lev

<p>Holly Enneking is the VP of Marketing at Lev, the premier Salesforce consultancy for marketers. In this episode, she discusses the art of marketing people in contrast to marketing products. Holly shares what she’s learned moving from a B2B SaaS marketing role to now working for a services-led business. Lev is hosting the Ultraviolet Conference on April 12th-13th and registration closes April 1st! </p><p>0:00 Intro <br>0:50 Conversation with Holly <br>5:00 Career path <br>6:30 Services-led business VS product marketing <br>11:10 Content with value <br>14:20 Rallying content team <br>17:18 Salesforce <br>21:48 Brand building <br>24:47 Advice to marketers <br>27:00 Ultraviolet Conference <br>29:00 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p><a href="https://go.levdigital.com/ultraviolet-2022">Register for Ultraviolet Conference 2022 <br></a><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Holly:| <a href="https://twitter.com/hollyenneking">Twitter </a>| <a href="https://www.linkedin.com/in/holly-enneking/">LinkedIn </a>| <a href="https://levdigital.com/">Lev</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>