Supercharge Your Shopify SEO: How to Outrank Your Competitors with Benjamin Golden [Ep.140]

<p><span style="font-weight: 400;">Shopify store owners have a whirlwind of responsibilities like managing supply chains, keeping tabs on inventory levels, and staying ahead in a competitive market. </span></p> <p><span style="font-weight: 400;">It's no wonder that SEO often takes a backseat.</span></p> <p><span style="font-weight: 400;">In the race for quick results, many sellers lean towards paid advertising, but this week’s guest believes that SEO is the real game-changer that will set the stage for skyrocketing sales.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Benjamin Golden is the founder of GoldenWeb, an SEO agency focused on scaling Shopify brands through SEO.</span></p> <p><span style="font-weight: 400;">In this episode, Benjamin explains that while paid ads might offer instant gratification, they are no match for the steady and sustainable stream of traffic that SEO can bring to your Shopify store.</span></p> <p><span style="font-weight: 400;">He walks us through the first steps to kickstart a thriving Shopify SEO strategy, the crucial role the backlinks play in eCommerce SEO, and how to strike the perfect balance between paid ads and organic traffic.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Benjamin also shares his views on how AI will affect the eCommerce and SEO industries, explaining,</span></p> <blockquote> <p><em><span style="font-weight: 400;">“I think AI will affect every single business, but not in the way that people think.</span></em></p> <p><em><span style="font-weight: 400;">I like to compare it to the gold rush. It wasn’t everyone that was digging up and mining gold that got rich. It was the people selling the shovels. </span></em></p> <p><em><span style="font-weight: 400;">The same thing will happen with AI. Everyone is rushing into building the next AI tool, and some of those businesses will succeed and do well,