SotN #37: Justin 3LAU - The Frontier of NFTs ($12M drop SOLD, A Token Renaissance in Digital Art?)

<p>Justin Blau, known by his stage name 3LAU, is a DJ turned crypto-entrepreneur. At the end of February, he auctioned collectible NFTs for his 'Ultraviolet' album for a record-setting $11.7M.</p> <p>We look under the hood of 3LAU's story, diving into what this means for crypto and the disruption of the music industry.</p> <p>------<br /> 🚀 SUBSCRIBE TO NEWSLETTER: <a href= "https://newsletter.banklesshq.com/">https://newsletter.banklesshq.com/</a> <br /> 🎙️ SUBSCRIBE TO PODCAST: <a href= "http://podcast.banklesshq.com/">http://podcast.banklesshq.com/</a> <br /> ------<br /> GO BANKLESS WITH THESE SPONSOR TOOLS:</p> <p>⭐️ AAVE - BORROW OR LEND YOUR ASSETS<br /> <a href= "https://bankless.cc/aave">https://bankless.cc/aave</a> </p> <p>🚀 GEMINI - MOST TRUSTED EXCHANGE AND ONRAMP<br /> <a href= "https://bankless.cc/go-gemini">https://bankless.cc/go-gemini</a> </p> <p>💳 MONOLITH - GET THE HOLY GRAIL OF BANKLESS VISA CARDS<br /> <a href= "https://bankless.cc/monolith">https://bankless.cc/monolith</a> </p> <p>📈 KWENTA - DERIVATIVES TRADING WITH INFINITE LIQUIDITY<br /> <a href= "https://bankless.cc/kwenta%E2%80%8B">https://bankless.cc/kwenta​</a> <br /> ------<br /> SotN #37: 3LAU | The Frontier of NFTs</p> <p>Justin Blau, known by his stage-name 3LAU, has been experimenting in the crypto space since 2014. From February 25-28, he auctioned a total of 33 NFTs commemorating his album 'Ultraviolet', originally released in 2018. 3LAU discusses how he applied his knowledge of game theory to optimize the auction mechanism. The sales totaled $11.7M.</p> <p>3LAU's biggest takeaway from all this is that the music industry is ripe for disruption. NFTs can remove intermediaries and bridge the gap between fans and creators. Transparent, immutable digital goods are increasingly accessible to the public. These tools promote direct-to-consumer transactions, democratization of data, and self-distribution.</p> <p>The argument here is that given the technology of distributed ledgers, record labels are now obsolete. With an investable