S2.2/E29: Pre-Recording Marketing Foundation: Text / Email List + Social Media w/ Kennita Hickman

<p>You&#39;ve gotten your art together, which is no easy task. Congrats! Before you hit the studio it&#39;s crucial to ensure you have the tools in place to build your audience so they&#39;re ready when the time comes to release your music. While also ensuring your data collection &amp; marketing platforms are set up before your release, so you&#39;re not scrambling to set everything up when your music is out. To navigate this &amp; more, host Emily White chats with the force that is <strong>Kennita Hickman</strong> - <strong>Chief Culture Curator</strong> at <strong>Catera</strong>. Kennita has built up her career &amp; dominated her local scene while expanding regionally &amp; nationally. This episode explores how to ensure you have your marketing foundation in place to thrive for your release. While also exploring Kennita&#39;s career &amp; how she&#39;s navigated her way to the top. Here we go!</p> <p>This episode is brought to you by <a href="https://www.downtownmusic.com/" target="_blank" rel="noopener noreferer"><strong>Downtown Music</strong></a>, whose mission is to shift the power center of the music industry into the hands of those who create - and those who support that creation - by giving them the finest and most comprehensive set of tools and services. Downtown is committed to building a more equitable music business. Downtown believes in partnership, advocacy, and helping musicians develop sustainable careers - so they don&#39;t require clients to give up ANY of their copyrights. </p> <p>Also! We&#39;re planning live podcast tapings both in the U.S. &amp; around the world in coming months &amp; years. If you&#39;d like to be in the loop on said live events, &amp; all updates on the book this podcast is based on, <a href="https://mailchi.mp/9cbbed910b2b/how-to-build-a-sustainable-music-career-collect-all-revenue-streams">⁠<strong>sign up for our email list HERE.</strong>⁠</a> </p> <p>Book this podcast was based on: https://www.collectiveentinc.com/book2. 10% off w/ code PODCAST</p> <p>Season Two Vi