S07 EP26: How to Use Top-tier High Traffic PR Media Outlets as Super-Affiliates w/ Kaila O'Connor

<p>On today’s episode, Kunle is joined by Kaila O’Connor, Founder &amp; CEO of <a href="https://kmoworld.org/">KMO Consulting</a>, a consulting agency that uses affiliate marketing with PR to get brands into top-tier high-traffic websites.</p><p> </p><p>Growing up in a small town and thought to have been bound for a musical career, Kaila’s career shifted after a minor subject, PR 101, led her to affiliate marketing. After talking to affiliate managers, she was able to learn about affiliate marketing and its ins and outs. Having too many clients, she started her own business, KMO Consulting.</p><p> </p><p>Kaila shares the platforms she was using that are helpful as well for DTC brands who are looking to set up their affiliate program. KMO Consulting, while being exclusively DTC for now, is also seeing its expansion into the B2B space. </p><p> </p><p>In this episode, Kunle and Kaila talk about the connection and importance of affiliate marketing and SEO. This is a compelling episode for DTC brands as well as B2Bs looking to enhance their exposure, revenue, brand awareness, and funnel impressions. </p><p> </p><p>-----------</p><p> </p><p>SPONSORS:</p><p> </p><p>This episode is brought to you by:</p><p> </p><p><strong>Wayflyer</strong></p><p> </p><p>As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.</p><p> </p><p>Why should you give up equity or pay high-interest rates to grow your business?</p><p> </p><p>There is a new way to access growth capital that transforms eCommerce businesses.</p><p><strong>Wayflyer</strong> has shaken the way eCommerce operators access working capital.</p><p> </p><p>With a dedication to only DTC eCommerce businesses, <strong>Wayflyer will fund you on a fairer “fund as you grow”</strong> model, meaning if your sales slow down, so does the amount you transfer back..</p><p> </p><p>There is just a simple fee and the funds you need to grow are deposited to your a