S06 EP57: The Outlook for eCommerce in 2022 w/ Mike Shapaker

<p>On today’s episode, Kunle is joined by Mike Shapaker, CMO at <a href="https://www.channeladvisor.com/">ChannelAdvisor</a>, an SaaS company offering businesses a centralised platform to streamline operations, expand to new channels and grow sales.</p><p><br></p><p>With the full-blown expansion of eCommerce and democratisation of Martech, businesses are in a race to be everywhere their customers are. And the ever-shifting privacy landscape has made it all the more important for businesses to be ahead of the curve. Since we’re at the start of 2022, there’s no better time than now to take stock of the eCommerce landscape and plan for the year.</p><p><br></p><p>In this episode, Kunle and Mike talk about the major trends to look out for in 2022. You will get to hear about why we aren’t quite done with supply chain issues, why more and more retailers are becoming marketplaces and why you should know about Shoppable Media. This is a great episode for business owners and marketers.</p><p><br>-----------</p><p>SPONSORS:<br>This episode is brought to you by:</p><p><br><strong>Klaviyo <br></strong><br></p><p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p><p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p><p>Find out more on <a href="https://klaviyo.com/2x">klaviyo.com/2x</a>.  </p><p><br><strong>Rewind</strong></p><p><br>This episode is brought to you by <a href="http://rewind.com/?utm_medium=cpc&amp;utm_source=podcast&amp;utm_campaign=2xecommerce">Rewind</a> - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.</p><p>Direct-to-Consumer brands like Gymshark and MVMT Watc