Rachel Klausner, Founder and CEO of Millie

<p><span style="font-weight: 400;">Rachel Klausner would agree the first thing you need to know about her is that she’s a millennial — a 30-year-old product software designer from Boston, who has found her calling with an app called Millie, as in millennials. In the world of 2020, it’s a vehicle for her fellow millennials to make contributions to charities and other nonprofits. But as it grows, it could well become the dominant platform for givers of all ages. If you can use a dating app, you can use Millie.</span><span style= "font-weight: 400;"><br /> <br /></span></p> <h1><span style="font-size: 14pt;"><strong>Key Takeaways:</strong></span></h1> <p><span style="font-weight: 400;">[:22] Ray Hoffman introduces Rachel Klausner, Founder and CEO of Millie.</span></p> <p><span style="font-weight: 400;">[:57] Rachel doesn’t mind when people compare Millie to a charitable version of Tinder. Rachel has never used a dating app. Millie matches users each week with nonprofits that match their profile. The user swipes right to donate, just like on a dating app.</span></p> <p><span style="font-weight: 400;">[1:39] Rachel’s parents had tried to instill into their children a passion for giving. Rachel is grateful for that influence. She refers to her Jewish practice of tithing to set aside a portion of her income to give to charity. Rachel says that for many years she was not thoughtful about where she was giving. She created Millie for thoughtful giving.</span></p> <p><span style="font-weight: 400;">[2:33] Millie is short for millennials, the core target market of the app. Rachel wanted an app for the millennial generation to feel good about their contributions.</span></p> <p><span style="font-weight: 400;">[3:22] Rachel feels very connected to others in her generation, the first kids with tech before the world knew how to handle technology.</span></p> <p><span style="font-weight: 400;">[4:26] Millennials are very different from their parents in how they give. Their baby boomer parents give more traditionally and thoughtfull