Predictions for the Future of In-House Marketing w/ Laura Cunningham

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">More and more brands are creating in-house agencies. Is this approach the future of marketing?</span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Many organizations associate time-efficiency and cost-savings with taking the marketing department in house. But a lot of those same organizations are finding it a challenge to attract the caliber of talent that an agency can secure.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Could external agency partners complement an in-house team? How will the work-from-home model affect the agency vs. in-house discussion?</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">On this episode of BrandSide, I interview </span><a href="https://www.linkedin.com/in/laurachristinecunningham/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Laura Cunningham</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">. Laura is the integrated marketing manager at </span><a href="https://www.stitchfix.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Stitch Fix</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, an online personal styling service that uses algorithms and data to make individualized clothing recommendations.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">We talked about: </span></p> <ul> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Aside from keeping the team motivated, what makes a successful in