Organic Social: A 7-figure Brand’s Social Media Strategy with Sheets and Giggles' Colin McIntosh

<p>Colin McIntosh is the Founder and CEO at eCommerce brand Sheets &amp; Giggles, historically a brand who have done a LOT via organic social, but have been cutting back…</p><p>In this episode we discuss:</p><ul><li class="tdfocus-1696004433188">How does a retailer approach using organic social media?</li><li>What role did TikTok play in Colin's social media strategy?</li><li>Why X (Twitter) is Colin’s best sales channel for organic sales</li><li>AI-generated content and its implications</li><li>The impact of niche platforms like Threads</li></ul><br/><p>[06:11] Frustration with low engagement on social media.</p><p>[07:41] Instagram and Facebook ad platforms are complex and expensive.&nbsp;</p><p>[10:47] Podcast sponsor engages with targeted, fun audiences.</p><p>[13:42] Tailored content engages audiences and boosts sales.</p><p>[17:43] X (Twitter) sales in 6 figures.</p><p>[24:15] Understanding user behaviour on social media platforms is crucial for success.&nbsp;</p><p>[27:58] AI-driven social media nightmare: government, companies, profit-seekers.</p><p>[29:13] AI interview training could lead to unusable content.</p><p><p class="tdfocus-1690282551148">Find your next eCommerce tool &gt;&gt; <a href="https://keepopt.com/tech" rel="noopener noreferrer" target="_blank" class="tdfocus-1690282565464">https://keepopt.com/tech</a></p> </p><p><p class="tdfocus-1689246678867">Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a></p><p class="tdfocus-1689246713962">Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.</p><p class="tdfocus-1689246695124">Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" rel="noopener noreferrer" target="_blank" class="tdfocus-1689246876749">https://keepopt.com/sponsor</a></p> </p>