Nodes of Design#36: Brand Design by Phillip J. Clayton

<p><a href="https://www.linkedin.com/in/phillipjclayton/">Phillip J. Clayton</a> is a hybrid consultant; his focus is centred around Art &amp; Design and Business &amp; Marketing. He started in the fine arts and found his purpose as a designer and creative consultant with 15+ years of experience working in the creative industry, Advertising &amp; Marketing. He is inspired by people, passionate about teamwork, and practices a holistic approach to delivering excellent creative solutions that drive business results.&nbsp;</p> <p>He is a founding partner of noTheName: PJC, a hybrid brand-focused business solutions agency. He is also a writer and a member of the&nbsp;<a href="https://www.pac-awards.com/" rel="nofollow noreferrer" target="_blank">PAC </a>Global Leadership Awards International Judging Commission.</p> <p>In this episode of Design, Phillip shared insights on Brand Design and its importance and how young creative entrepreneurs enter into brand design. He also spoke about the various&nbsp;Attributes of Brand Design?&nbsp; And what are the steps involved in designing a brand? In the later part, we spoke about the various parameters to use to measure the success of failure of the brand that you designed.&nbsp;</p> <p>Takeaways - What is brand design? What are the various attributes of brand design? &nbsp;Measuring the success and failure of brand design.&nbsp;</p> <p><a href="https://medium.com/design-warp" rel="ugc noopener noreferrer" target="_blank">Tales from Designers around the world</a> - https://medium.com/design-warp</p> <p>Books recommended by <a href="https://www.linkedin.com/in/phillipjclayton/">Phillip J. Clayton</a>.</p> <ul> <li>Creative Strategy &amp; The Business of Design by Douglas Davis.</li> <li>The Anatomy of Type by Stephen Coles</li> <li>The History of Graphic Design Volume 1 - 1890-1959 by Jens Müller</li> </ul> <p>Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Go