Neuromarketing 101: The Proven Formula to Develop a Winning Brand That Attracts Customers Effortlessly with Flavilla Fongang (GMT107)

<p><strong>Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at</strong><a href="https://growthtoday.fm/107"><strong> https://growthtoday.fm/107</strong></a><strong></strong></p><p>In a crowded market, prospects have plenty of options that meet their rational needs. And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard. To win your market, you need to move beyond your product. Beyond your prospects’ rational needs. You need to develop a brand that forms an emotional connection. </p><p>Enter Flavilla Fongang, the Founder and Managing Director of <a href="https://www.3coloursrule.co.uk/">3 Colours Rule</a>, a brand strategy and creative agency. In this episode, she shares her proven, repeatable formula to create a winning brand strategy that attracts customers effortlessly and increase your customer lifetime value.</p><p>In episode 107, you'll learn:</p><ol> <li>What is the "Reptilian Brain" and how can brand marketers use that to their advantage</li> <li> Flavilla's D.A.C. formula for developing a winning brand that attracts customers effortlessly</li> <li>How can you get press without spending a penny on PR? </li> </ol><p><strong>Sponsor</strong></p><p>This episode is brought to you by <a href="https://productled.com/">Product-Led Institute</a>. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. <a href="https://productled.com/certification/">Apply now to the six-week Product-Led Growth Certification Program</a>. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.</p><p><br><strong>Support me on Patreon<br></strong><br>From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you l