Music Marketing & Brand Partnerships with Sam Sklover, Primary Wave (Part 2/2)

<p>Today’s episode features Sam Sklover, Director of Marketing &amp; Brand Partnerships for Primary Wave. Sam holds a relatively newer role in the music industry that is critical but often behind the scenes. Primary Wave is an independent music publisher which promotes music through licensing and brand partnerships. Listen in as Sam shares examples of successful partnerships, his background from working festivals, to label finance, and his current role promoting music from the likes of Alice Cooper, Smokey Robinson, Bob Marley &amp; more! Not only is Sam an expert in his field, he is also a hella funny guy -- let's hop right in!</p>