Melanie Spencer: Social Media, Women in Business, & Overcoming Obstacles | Ep 103 | NZ Podcast

<p>Melanie Spencer is the CEO of Socialites, a digital agency specializing in social media and influencer marketing. With 20 years of senior marketing experience in Sydney and Auckland, she's worked with heavyweight clients in retail, property, banking, and more. Melanie's team helps businesses define their purpose and grow fiercely loyal communities through storytelling and creative content. Socialites has won several awards, including 2021 Australasian Influencer Agency of the Year. Melanie is a graduate of The Icehouse Owner Manager Programme, a podcast host, and has served as a judge for TVNZ Marketing Awards. She is also a committee member of the Marketing Association Digital SIG.</p> <p><strong>HOST'S DETAILS:</strong></p> <p>___________________________________________</p> <p><strong>►</strong>Debra Chantry-Taylor is a Professional EOS Implementer | Entrepreneurial Leadership &amp; Business Coach | Business Owner</p> <p>►<strong>See how she can help you: </strong><a href="https://businessaction.co.nz/"><u><strong>https://businessaction.co.nz/</strong></u></a></p> <p>____________________________________________</p> <p><strong>GUESTS DETAILS:</strong></p> <p>____________________________________________</p> <p><strong>►Website: </strong><a href="https://www.socialites.co.nz/"><strong>https://www.socialites.co.nz/</strong></a></p> <p><strong>►Email:</strong> <a href="mailto:melanie@socialites.co.nz"><strong>melanie@socialites.co.nz</strong></a></p> <p>___________________________________________</p> <p>Chapters</p> <p>0:00 - Introduction</p> <p>0:05 - Identifying Your Target Audience</p> <p>1:15 - Melanie Spencer's Personal and Professional Journey</p> <p>3:10 - Overview of Socialites Group</p> <p>4:40 - Professional and Personal Achievements</p> <p>6:35 - Roles and Challenges Faced as CEO</p> <p>9:10 - Importance of Authenticity in Business</p> <p>11:10 - Key Elements of Effective Branding</p> <p>13:05 - Balancing Work and Personal Life</p> <p>15:00 - Strategies for Overcoming Obstacles</p> <p>17:20 - Future Go