Making Music, Making Toys: Sarah Baskin of Far Out Toys

<p>Richard and Chris talk with Sarah Baskin, Vice President of Marketing Communications for <a href="https://farouttoysinc.com/" target="_blank" rel="nofollow">Far Out Toys</a>. She talks about the evolution of this "new type of toy company," their major investment in content and music, and has great tips fo companies looking to implement a content strategy in the current marketplace. Her insights and advice are invaluable, and you'll want to listen in.</p> <p><br></p> <p>In The Endcap, Chris and Richard talk about the five-year decline in China's birthrate, the aging of the Chinese population, and what that means for the toy industry...and the world.&nbsp;</p> <p>The Playground Podcast is supported by <a href="https://www.globaltoyexperts.com/">Global Toy Experts</a>, <a href="https://www.thetoyguy.com/">The Toy Guy</a>, and <a href="https://chizcomm.com/">ChizComm</a>.</p> --- Support this podcast: <a href="https://anchor.fm/the-playground-podcast/support" rel="payment">https://anchor.fm/the-playground-podcast/support</a>