Louis Houdart Part 1 | From Flower Shops To Chinese Brand Building

<p>The truth is there’s a lot more to China than just Alibaba. Getting your business in China can be a challenge. It is not like other countries where you can open up a shop around the corner, with time and patience. In order to enter the China market, you need to get your branding right. The Chinese market has been very competitive and difficult for giants like Apple, Google and Samsung to penetrate. Many brands are getting it wrong because their marketing strategies are not focused on the Chinese customer. Getting your branding right before entering a new market can make all the difference.</p><p><br></p><p>This episode of <a href="https://www.wpic.co/podcast/">The Negotiation</a> is part 1 with Louis Houdart, Founder of CREATIVE CAPITAL, Entrepreneur, Business and Investment Coach, Board Member and Advisor to many start-up companies. The Creative Capital China team has worked with European companies in China and pushed little-known brands into Western markets. By establishing pre-eminent international brand awareness and strong brand relationships, Creative Capital is one of the only firms in China that focuses on widening awareness of Chinese companies beyond their home market.</p><p> </p><p>In this thought-provoking and engaging episode, Louis Houdart shares his story about how he founded Creative Capital, what Chinese culture means to him, and how he got rid of "The Secret Garden." Also covered are the importance of strong concepts, branding in China, why Creative Capital is relevant and why we should care when it comes to brands being successful and much more!</p><p><br></p><p>Please enjoy!</p><p> </p><p><strong>Topics Discussed and Key Points:</strong></p><ul> <li>Secret Garden and how Louis got rid of it.</li> <li>How Creative Capital was founded and what they do. </li> <li>Why Louis found the wedding business to be both amazing and nightmarish.</li> <li>Why Creative Capital was relevant in China.</li> <li>The significance of a brand's concept strength.</li> <li>The meaning of creativity in Chin