LERA: How to Move a Legacy Firm Into the Future (w/ Carrie Villani, Doug González)

<p>Business development is everyone’s job. Every employee, regardless of level or title, can and should do their part to propel their firm forward — to new clients, interesting projects, and positive PR. That’s what Carrie Villani and Doug Gonzalez of LERA believe. In a recent Best Practice episode, they talked about how marketing can naturally be incorporated into your workday, helping to grow both the firm and your individual career.<br> <br><strong>Interview Takeaways</strong></p><ul> <li>Share your network </li> <li>Business development is everyone’s job</li> <li>Keep in touch with clients</li> <li>Be consistent in marketing</li> <li>Align your goals with your firm’s</li> <li>Handle lead inquiries yourself</li> <li>Remind your network of your expertise</li> <li>Involve senior team members</li> <li>Be upfront about problems</li> <li>Learn the business of your business</li> <li>Be the one who reduces stress</li> <li>Grow from within</li> </ul><p><strong>Show Links</strong></p><ul> <li>Connect with Carrie Villani on <a href="https://www.linkedin.com/in/carrie-villani/">LinkedIn</a> </li> <li>Connect with Doug González on <a href="https://www.linkedin.com/in/doug-gonzalez-89053876/">LinkedIn</a> </li> <li>Check out <a href="https://www.lera.com/">LERA</a> </li> <li>Connect with George Valdes on <a href="https://www.linkedin.com/in/georgevaldes/">LinkedIn</a> or <a href="https://twitter.com/georgevaldes?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a> </li> <li>Connect with Chris Morgan on <a href="https://www.linkedin.com/in/chris-morgan-488a54193/">LinkedIn</a> </li> <li>Check out <a href="https://monograph.io/">Monograph</a> </li> <li>Follow Monograph on <a href="https://www.linkedin.com/company/monograph/">LinkedIn</a> or<a href="https://www.instagram.com/monographhq/"> Instagram</a> </li> <li> <a href="https://monograph.io/blog">Listen and read more</a> about Monograph </li> </ul>