JF2933: 7 Ways to Start Scaling Your Business Today ft. Hemal Badiani

<p>Hemal Badiani spent two decades traveling between three continents as he provided management consulting services to several fortune 100 companies. Several years ago, he decided to hang up his traveling boots and join the financial world, which led him to real estate. </p> <p>Today, Hemal is the CEO and founder of Exponential Equity, which builds and buys large commercial assets in the Carolinas. He is a GP of 744 units and $60M of ongoing construction projects that include self-storage and build-to-rent communities. In this episode, Hemal discusses the strategies that helped him rapidly scale his business over the last 16 months since leaving his W-2 job. </p> <h2><strong>1. Be clear about what you do well — and what you don’t.</strong></h2> <p>When Hemal was new to the business and looking to educate himself, he insisted on being authentic about what he did and didn’t know. His specialty is in helping others improve their businesses, backed by two decades of corporate experience. However, he makes it clear that construction isn’t his forte. “People are attracted to that authenticity and the competency that I bring to the table,” he says.</p> <h2><strong>2. Focus on what works in your market.</strong></h2> <p>One of the reasons Hemal says he has been able to scale successfully so quickly is that he stays disciplined when it comes to what works in his chosen market. He avoids attaching numbers to his goals — whether he does $100M or $10M, he is happy if he, his partners, and his employees can make a good living. </p> <p>“We just continue the momentum and expansion of business, and the way we’re building each project is more important to us than having a fancy target,” he says. “That philosophy has allowed us for the most part … to stay in a very disciplined lane in terms of what we’re trying to do.”</p> <h2><strong>3. Manage your emotions.</strong></h2> <p>Last year, Hemal and his team walked away from a $45M deal and lost $385K in due diligence money. The sellers said they did due diligence, and because Hemal