In the Clubhouse: The Power of Digital Audio For Customer Engagement - Part 2

<p><em>“If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that represents the company, the way that I like to approach it is, what don’t you sound like? Because sometimes that’s too obtuse of an idea to think about. But like, if you know of something that’s your competition, maybe they have a sound and you go, I’m not this sound because I don’t like this. I don’t know. I just wanted to put that out there, that recognizing your competition, and also to Ahmed’s point, asking your customers, what sounds do you portray? So again, I’m going into the more of the sonic branding element of it, but I just wanted to put that out there.” </em>-- Jeanna Isham</p><p>&nbsp;</p><p>This episode’s the second half of my discussion with panelists Ahmed Bouzi, Jeanna Isham, Audrey, Arbeeny, and Steve Keller in The Power of Sound Club on Clubhouse about the Power of Digital Audio, as we discuss what voice AI might mean for voiceover artists, where companies looking to take advantage of sonic branding might want to start, and how social media and marketing algorithms are making reaching out to customers both easier and more of a challenge than ever before.</p><p>As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, visit <a href="https://audiobrandingpodcast.com" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with <a href="https://lovethepodcast.com/audiobranding" rel="noopener noreferrer" target="_blank">leaving an honest review</a>. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I wou