In the Clubhouse: Easy Options for Marketing with Digital Audio - Part 2

<p><em>“Audio has this very interesting quality of embedding itself in your head. We all know about those earworms: 'oh gosh I can't stop singing this song.' Imagine you have a nice jingle, it's a way for the brand to get into the heads of folks, I'm not saying that's a good thing necessarily, but that's an indication of the power of audio, where it just goes in. Now, let's not forget all of us, all human beings, the first nine months of our lives we're in the dark and we're just listening." -- </em>Ahmed Bouzid</p><p>&nbsp;</p><p>This episode’s the second half of my discussion with Ahmed Bouzid and Jenn Dudley in The Power of Sound Club on Clubhouse about Easy Options for Marketing with Digital Audio, as we discuss sound’s psychological potential, the surprising audio spaces Ahmed and Jenn have helped their clients discover, and how artificial intelligence is changing the audio landscape in a variety of ways.</p><p>As always, if you have questions for my guests, you’re welcome to reach out through the links in the show notes.&nbsp; And if you have questions for me, visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’d consider it, I’d love to hear what you think of the podcast! You can leave a review (that I’d love to feature on future podcasts!), either in written or in voice format from the podcast’s main page.</p><p>&nbsp;</p><p><strong>Listening Creatures</strong></p><p>As the second half of the discussion starts, we talk about how sound sets the mood for visuals, and how some surprising movie trailer edits help demonstrate that. As Jenn describes it, it's "the idea that you can take a different track of music and put it under the same visuals and you can end up with a very different result.” Ahmed observes that our connection sound goes all the way back to before we were born, and tha