HTSS63 - Fake goals will crush your sales soul - Scott Sylvan Bell

<p style="text-align:center;">Fake goals will crush your sales soul </p> <p>There is an immature version of goals people have not just in sales but also in life. People want instant gratification but they don’t want to have to do the work. Its easier to make a crazy public declaration about what is going to be performed in the future. Most of the time these announcements will not ever happen not because goals cant be reached but because they are not thought through.</p> <p>Over excited public declarations:</p> <p>If you are around new salespeople or even business owners you will see a group of them over estimate their ability to perform at a level that they think possible. At some point a public announcement is made about how they are going to crush it in their world.</p> <p>At some point you do have to have unrealistic goals but you also have to put in the work and the planning. These unrealistic expectations are met with:</p> <ul><li>No coaching</li> <li>No mentoring</li> <li>No developed skills</li> </ul> <p>It is entirely possible to have large crazy goals and even meet them. Large goals do take structure and content to build them out.</p> <p>The problem for salespeople and entrepreneurs</p> <p>When salespeople want to go out and make something happen in the terms of goals and it doesn’t happen then discouragement sets in.  Some salespeople get depressed and some even give up prematurely with what they wanted to do. Most large goals can seem unrealistic to someone else. This isn’t saying that large goals should not be searched for or chased after. This is saying put some thought into your plan and then reverse engineer it.</p> <p>What do you do when the goal isn’t met?</p> <p>How good is your plan when it comes to working through your goal? What do you have in place in order to hit the markers? If or when you don’t hit that goal are you going to crumble? One of the best ways to help with setting the goal is to break it up into smaller chunks and go for the marker.  This way its not to