How to Get Paid for Strategy You're Giving Away for Free

<p>Do you charge for strategy or give it away for free? Are your prospects aware of the value of your thinking and research? Charging for strategy benefits both the agency and the client but so many give it away. However, when you charge for strategy, you'll grow faster and easier. Instead of giving away value for free, you can improve your processes and offer a highly detailed offer and a productized option. Today's guest found himself in this situation as his agency started to grow. He feels one of his biggest mistakes was not charging for strategy sooner. Now his team gets paid for <em>thinking</em> as well as <em>doing</em>. Here's how you too can charge for your brainpower right now.</p> <p><strong>Spencer Powell</strong> is the owner of <a href= "https://www.builderfunnel.com/">Builder Funnel</a>, a strategic marketing agency focused on helping design-build remodelers and custom home builders achieve sustainable business growth. With a combination of inbound marketing, software, and proven strategy, they shorten their clients' path to revenue and profit goals.</p> <p>In this interview, we’ll discuss:</p> <ul> <li>Why giving away strategy is a mistake.</li> <li>Agency and client benefits of charging for strategy.</li> <li>Giving your sales team tools for success.</li> </ul> <p> </p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a> | <a href="https://www.stitcher.com/show/the-smart-agency-masterclass-marketing-business-strategist" target="_blank" rel="noopener">Stitcher</a> | <a href= "https://player.fm/series/1499414" target="_blank" rel= "noopener">Radio FM</a></p> <h2>Sponsors and Resources</h2> <p><strong>E2M Solutions: </strong>Today's episode