How to Connect When Writing for a New Persona with Sam Holzman of Spiff

<p class="">Sam Holzman<span style="color: rgb(14, 79, 181);"> </span>is the Content Marketing Manager at Spiff Marketing, a commission-automation platform. Today, he shares how to connect when writing for a new persona, get more engagement, and infuse information with personality. Brett and Sam also discuss his background in journalism and the importance of research and authenticity. Great content should start conversations, spark new ideas, and offer value to the reader.</p><p class=""><br></p><p>0:00 Intro</p><p>1:25 Introducing Sam and Spiff</p><p>3:50 Journalism background</p><p>8:50 Writing with personality</p><p>14:20 Different personas</p><p>16:10 Research</p><p>21:10 What does the person want out of this?</p><p>26:30 Engagement</p><p>29:30 Outro</p><p><br></p><p><span style="color: rgb(55, 65, 81);">Check out&nbsp;</span><em style="color: rgb(55, 65, 81);">The State of the B2B Podcast Listener&nbsp;</em><span style="color: rgb(55, 65, 81);">report:&nbsp;</span><a href="https://app.thejuicehq.com/content/iDBYabKrzobM35zpqY5NXwNG" target="_blank" style="color: rgb(55, 65, 81);">Exclusively on The Juice</a></p><p><a href="https://www.thejuicehq.com/modern-day-marketer" target="_blank" style="color: blue;">Sign up for Modern Day Marketer</a><span style="color: rgb(55, 65, 81);">&nbsp;(the newsletter)</span></p><p><br></p><p class=""><span style="color: rgb(55, 65, 81);" class="">Follow Sam: LinkedIn | Spiff </span></p><p><span style="color: rgb(55, 65, 81);">Follow The Juice:|&nbsp;</span><a href="https://www.meetfathom.com/" target="_blank" style="color: rgb(55, 65, 81);">Website&nbsp;</a><span style="color: rgb(55, 65, 81);">|&nbsp;</span><a href="https://www.meetfathom.com/blog" target="_blank" style="color: rgb(55, 65, 81);">Blog&nbsp;</a><span style="color: rgb(55, 65, 81);">|&nbsp;</span><a href="https://twitter.com/meetfathom" target="_blank" style="color: rgb(55, 65, 81);">Twitter&nbsp;</a><span style="color: rgb(55, 65, 81);">|&nbsp;</span><a href="https://www.linkedin.com/company/67158012" target="