How to build a brand people will remember, with TEDx speaker Isabelle Mercier

<p><span style="font-weight: 400;">Every business owner has heard the word “branding” — but do they actually know how to build an effective, memorable one? Most don’t. And that lack of good branding is keeping great ideas, products, and services from reaching more customers. </span></p> <p> </p> <p><span style="font-weight: 400;">But our guest this week is on a mission to help organizations build brands that people remember — and that their customers want to connect with. Isabelle Mercier is a “no-nonsense” dynamo, born to catapult heart-centered entrepreneurs and business leaders to build impactful brands, businesses, and lives. As one of North America’s top business influencers, bestselling author, two-time TEDx speaker with over 3 million views, and TV show host, Isabelle brings over 25 years of branding, marketing, and customer experience expertise.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen to the full episode for more on the essential components of great branding, the downside of having a “mission statement” (plus how a business can improve on that concept), and how Isabelle’s childhood prepared her for her current career.</span></p> <p> </p> <p><strong>Here’s a Glimpse of What You’ll Learn: </strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">More about Isabelle’s company, LeapZone Strategies</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What a “brand foundation” is, and how entrepreneurs can use that to create the “new normal” they want</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why Isabelle considers branding to be the “journey of alignment”</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The “3 P’s” of branding and why each is so important at a company</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Disney has created one of the most iconic brands in the wo