How to build a brand based on the value of TRUE? with Sreejith Moolayil

<p>Sreejith Moolayil is the founder of True Elements. He and his co-founder Puru Gupta have seen multiple pivots before zeroing down on what they are doing now. But there is one thing that remained common during these pivots. Being and remaining true to the values you believe in. In this Smartcast (hosted by BV Harish Kumar), we talk at length about positioning, e-commerce, building a business and start-ups in India. This conversation also has some valuable insights on how to build your company’s culture around the values one holds dear to their heart.</p> <p><br></p> <p>For shownotes, go to http://choosetothinq.com/smartcast</p> <p>Prefer a video version? Watch it on https://www.youtube.com/c/choosetothinq</p> <p>If you enjoyed this Smartcast, you will also like&nbsp;<a href="https://www.choosetothinq.com/blog/2021/1/15/ctq-smartcast-how-to-build-social-capital-brand-you-online-with-karthik-srinivasan?rq=karthik%20srinivasan" target="_blank"><em>'How To Build Social Capital - Brand 'You' Online, With Karthik Srinivasan'</em></a></p> <p>-----</p> <p>Stay future-relevant with CTQ's weekly smartletter, <a href="https://www.choosetothinq.com/smartletter"><em>The Upleveler</em></a></p> <p>Follow <a href="http://t.me/choosetothinq"><em>CTQ on Telegram</em></a> with tips to stay systematically curious, build social capital, have smart conversations and stay future relevant.</p> <p>-----</p> <p>Find out how we can help you stay relevant in a shape-shifting world. Write to <a href="mailto:harish@choosetothinq.com"><em>harish@choosetothinq.com</em></a> for our case studies and offerings on culture, skill-building, and powerful habits.</p> <p>-----</p> <p>⚪ Be Future-Relevant with <a href="https://www.choosetothinq.com/"><em>Choose To Thinq</em></a></p> <p>- Find out how Connections Cafe can help distributed teams bond better<br> - Articulate your <a href="https://www.choosetothinq.com/cultureworkshop"><em>Culture - Manifesto</em></a> and Overcome Unspoken Culture Dilemmas<br> - Percolate your cultural values across the or