How To Attract Better Auto Repair Clients - The Auto Repair Marketing Podcast

<p>Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast.&nbsp;</p><p>When working with higher-performing shops, they aren’t always looking for more cars. We very often hear that they’re looking to attract higher-quality clients. But how do you do that with your marketing? We answer that question in this episode of The Auto Repair Marketing Podcast.</p><p><strong>Talking Points</strong></p><ul><li>Higher quality marketing</li><li>Your marketing needs to reflect that you are a high-end shop</li><li>The overall brand itself</li><li>Community perception</li><li>Brand style guide</li><li>Know like trust (going to record an episode on this)</li><li>Concierge-like customer service</li><li>Appearance matters</li><li>Appearance of the staff</li><li>Waiting area</li><li>Bathroom</li><li>The inside of the shop</li><li>Parking lot - (this is where they come to die)&nbsp;&nbsp;</li><li>Outside of the building</li><li>Ask your best clients to refer their friends</li><li>Price out the lower-end clients</li></ul><br/><p><strong>Lagniappe (Books, Links, Other Podcasts, etc)</strong></p><ul><li>EPISODE: 021 – <a href="https://shopmarketingpros.com/ep-021-can-company-culture-have-anything-to-do-with-marketing/" rel="noopener noreferrer" target="_blank">Can Company Culture Have Anything To Do With Marketing?</a></li><li>EPISODE: 012 – <a href="https://shopmarketingpros.com/episode-012-relationships-matter-because-nobodys-perfect/" rel="noopener noreferrer" target="_blank">Relationships Matter; Because Nobody’s Perfect</a></li><li>EPISODE: 011 – <a href="https://shopmarketingpros.com/episode-011-is-it-customer-service-or-is-it-marketing/" rel="noopener noreferrer" target="_blank">Is It Customer Service Or Is It Marketing?</a></li><li>EPISODE: 009 – <a href="https://shopmarketingpros.com/episode-009-whats-your-story-talking-video-with-patrick-egan/" rel="noopener noreferrer" target="_blank">What’s Your Story? Talking Video With Patrick Egan</a></li><li>EPISODE: 004 – <a href="https://shopmarketingpros.com/ep