How HubSpot Went From 4.1 Million Monthly Visitors To Their Blog to 6.3 Million in 10 Months with Aja Frost, Head of Content SEO at Hubspot (GMT098)

<p><strong>Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at </strong><a href="https://growthtoday.fm/98"><strong>https://growthtoday.fm/98</strong></a><strong><br></strong><br>After a year and half of flat traffic at HubSpot, Aja Forst, now the Head of Content SEO at HubSpot, implemented a new “organic first” strategy, which increased the organic traffic to HubSpot's blog from 4.1 million unique monthly visitors to 6.3 million in less than 10 months. In this episode, I grill Aja on the details of how they were able to achieve that extraordinary increase in organic traffic.</p><p>In episode 98, you'll learn:</p><ol> <li>How HubSpot went from 4.1 million unique monthly visitors to 6.3 million in less than 10 months.</li> <li>Why HubSpot only publishes four main buckets of content</li> <li>How they approach deleting, merging, and updating old content</li> </ol><p><strong>Sponsor</strong></p><p>This episode is brought to you by <a href="https://www.superside.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=growthtoday">Superside</a>. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet,  book a demo to see it in action at <a href="https://www.superside.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=growthtoday">superside.com</a>.</p><p><strong>Key Discussion Points</strong></p><ul> <li>[02:41] How Aja became the Head of Content SEO at HubSpot</li> <li>[04:51] How HubSpot went from 4.1 million unique monthly visitors to 6.3 million in less than 10 months</li> <li>[07:32] Why was HubSpot's traffic flat for a year prior to that?</li> <li>[09:35] How did they get out of the "content treadmill"?</li> <li>[11:37] How does Aja perform keyword research for conte