How Audience Ownership is the Most Important Cornerstone For Media Business with Ben Ilfeld

<p>10 years ago, no newspaper would have thought that one day their daily copies would slowly lose their values. Did we while growing up ever imagine that instead of receiving a piece ever morning on our doorstep, we'll be receiving one ever morning in our inbox? A lot has changed and a lot yet remains to be changed. As for media publishers, one thing is for certain. They know their real asset is their audience and the importance to own it. </p> <p>Joining us for this episode of Own Thy Audience is <strong>Ben Ilfeld,</strong> <strong>Head of Product at the Venture Beat.</strong> Someone who has been in the digital publishing industry for a decade and now a publisher himself. He well understands audience engagement, retargeting, and audience development.</p> <p>The major discussion would revolve around these points:</p> <ul> <li>How is advertising different - today vs then? </li> <li>What did audience development look like in 2010? And how different is it today? </li> <li>How difficult or easy was user acquisition back in 2010 vs today? </li> <li>Getting an existing user back does wonders for a website. They consume more, they engage more. More likely to spend and so on. How is this problem being tackled today?</li> <li>Audience ownership vs building following on social platforms. How should media businesses balance this out? </li> </ul>