How a CEO Can Help Empower Women to Find Their Passion and Change Their Lives

<p>In episode 562, I chat with <a href= "https://chriscicchinelli.com/about/">Chris Cicchinelli</a>, Pure Romance President and CEO and author of the new book, <a href= "https://chriscicchinelli.com/the-secret-is-you/">The Secret is You</a>. </p> <p>In 2000, Chris Cicchinelli was twenty-five and at a crossroads in his career. He had just been let go from a promising position at a large retail franchise and was trying to navigate his next steps when his mother, Patty Brisben called. She was asking for her son's help in taking her women-only, in-home party, intimacy product company, what would eventually become Pure Romance, to the next level.</p> <p>Listen as he chats about:</p> <ul> <li>How he began to understand his mom's business</li> <li>What it was like for a son working with his mom</li> <li>How he took the business from $3 million to $350 million in revenue</li> <li>The early stages of marketing</li> <li>Why making sure his mom's voice was always the voice of the company was crucial to their success</li> <li>How his trans daughter helped him realize the importance personally and professionally to make things more inclusive</li> <li>His advice to standing out and building your business</li> <li><strong>Try our voice skill on Amazon Alexa <a href= "https://amzn.to/30lqJwR">here</a> or Google Assistant <a href="https://bit.ly/36ingTK.">here</a> or by saying "Open Extraordinary Mindset." </strong></li> <li><strong>Like our page and check out our LIVE video interviews <a href= "https://www.facebook.com/OrdinaryPeopleBeingExtraordinary">here</a>.</strong></li> </ul>