Hammerton: Pushing the Boundaries of Innovative Custom Lighting Design with Bill Shot & Levi Wilson

<p>Hailing from Salt Lake City, Levi is the creative driving force behind Hammerton. He is a blacksmith’s son and founded his company in a neighbor’s garage. After years of honing his craft, Levi has become exceptionally skilled at creating spectacular lights through the marriage of glasswork with metalwork.</p><p>Bill and Levi reflect on their quality-over-quantity approach to business and how their commitment to creativity, personalization, and innovation led to the complete transformation of the country’s lighting industry.</p><p><strong>Topics Discussed:</strong></p><ul><li>[02:50] How Bill and Levi met and came up with the idea for Hammerton in 1995</li><li>[09:48] Running a software company versus a manufacturing company</li><li>[14:19] From traditional to modern design</li><li>[16:54] How Levi comes up with new products and designs</li><li>[25:23] Hammerton’s “If you can think it, we can probably create it.” philosophy</li><li>[31:39] Whether Levi ever expected this much success in his business and craft</li><li>[39:42] How Hammerton changed the lighting industry</li><li>[45:22] How China influences the lighting market in North America</li><li>[50:56] Educating today’s designers to choose innovation (quality) over volume (quantity)</li><li>[55:24] What Bill and Levi are most proud of</li><li>[57:29] The importance of failure</li><li>[1:02:32] Bill and Levi’s vision for the company for the next five years</li></ul><p><strong>Connect with Hammerton:</strong></p><ul><li>Website - <a href="https://studio.hammerton.com/">https://studio.hammerton.com/</a></li><li>Instagram - <a href="https://www.instagram.com/hammertonlighting/">https://www.instagram.com/hammertonlighting/</a></li><li>Facebook - <a href="https://www.facebook.com/Hammertonlighting/">https://www.facebook.com/Hammertonlighting/</a></li><li>Pinterest - <a href="https://www.pinterest.com/hammertonlight/">https://www.pinterest.com/hammertonlight/</a></li><li>Houzz - <a href="https://www.houzz.com/professionals/lighting-showrooms-and-sales/hammerton-li