Gustavo Guida, Alloy Card: Starting Companies in Brazil since 2000, Ep 118

<p><span style="font-weight: 400;"><span style= "font-size: 24pt;">Gustavo Guida, Alloy Card: Starting Companies in Brazil since 2000, Ep 118</span><br /> <br /></span></p> <p><span style="font-weight: 400;">Gustavo Guida has been starting companies in Latin America before it was cool. He founded his first company in 2000, during Brazil’s tech bubble. Bondfaro was a price comparison website which, after merging with Buscapé in 2006, became the largest of its kind in Latin America. Since then, Gustavo has continued founding companies including HelpSaude, and most recently, Alloy Card.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">As co-founder and co-CEO of Alloy Card, Gustavo is bringing automation to the world of finance. The fintech startup offers consumers a credit card that uses automation to help people have more control over their finances. Alloy Card was also part of 500 Startups’ recent batch and is set to officially launch in the US first.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">I sat down with Gustavo to talk about his experience starting a company in Brazil’s tech bubble, then merging with Buscapé, and getting acquired by Naspers. We also discuss his decision to continue starting companies after his first exit, and why he chose to launch Alloy Card in the US first.</span></p> <h3><span style="font-weight: 400;">Making it big</span></h3> <p><span style="font-weight: 400;">Fresh out of university and seven months into his first job, Gustavo was inspired by all the companies that were popping up in Brazil during the dotcom bubble. He decided he wanted to follow their example and build something big. He jumped into the opportunity to start his first company and even got his former employers curious and ended up pitching his business to them.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Listen to this episode of</span> <em><span style="font-weight: 400;">Cros